Our mission
Inspire kids and adults to live joyfully, confidently and enthusiastically, with uplifting products and experiences.
Our Story
It started on a youth soccer field with a fatherless boy who approached Matty P. to thank him for “believing in me.”
This inspired us to do our part to make the world a better place.
People lost human connection
Matt's been called Mr. Enthusiasm his whole life. So he and his son Nicholas decided to put the message on a shirt so other people could share the life enthusiasm brings.
Three questions. You already know the answers.
- 01
Do people still say hi in the grocery store?
Not like they used to.
- 02
Is the country more divided or more united?
You know.
- 03
Should we be friendlier to each other?
Obviously.
So let's do something about it. That's the whole idea.
The name is the instructions
bREAL stands for Be Real Enthusiastic About Life. Three words, three things you can actually do.
- Confidence
Be Real
The confidence to simply be yourself.
- Energy
Enthusiastic
Stay optimistic. Bring positive energy. Enjoy it.
- Action
About Life
Be present. Get involved. Try something new. Connect.
Why we do it
Our vision
A world where kids grow up confident, emotionally healthy and grounded in who they really are.
- Be you
- Be curious
- Be kind
- Be active
- Be enthusiastic
Take the Pledge
I'll show up. I'll be present. I'll say hi first.
Wear it
Tees, hats and bandanas that start conversations.